Preaching was often cast in combat images. Speakers spoke of "gospel bullets" instead of "gospel facts." Satire and ridicule were share among these preachers (not limited to Churches of Christ either). This kind of preaching was called in the literature "manly" or "plain."
R. L. Whiteside wrote in early 1932 for the need of more "straight gospel preaching." Apparently some were complaining about the unpleasant image of the church in the community. For Whiteside, though, "the faithful preacher knows" such preaching "makes it the more binding."
Preaching that stressed the love of God was frequently referred to as "sissyism." Rather than being "real men" these preachers were weak and feminine -- they were called "soft." "Let us forever have done with pop-Gun irrelevant sermonettes [sic] on pifling, sub-minor topics, which can have no more weight against sin and the world than peas shot at a mountainside."
A classic example of this tendency is Hugo McCord's evaluation of a sermon preached by R. H. Boll in 1936. The name of the article is telling: "Piety Versus Pugilism." McCord summarizes Boll's message in a paragraph then makes these comments,
"The spirit of the discourse was certainly spiritual and devout, and no Bible believer could deny that every word was true."
But McCord is not satisfied with this. Boll did not stick it to the "sects." It never stressed "man's side" of salvation. Hear McCord,
"True, it was a devotional service, true, it was emphasizing God's side rather than man's side of forgiveness. But any sermon that treats God's forgiveness of man is surely perverted if it doesn't give the conditions which man must comply ... Such a sermon, though good in reverence, and in exaltation of God did more harm than good ... Bro. Boll's sermon was purely faith only as far as practical purposes are concerned ... Boll was niceness gone to seed."
Fred Rowe, long time publisher of the Christian Leader, invited J. Edward Meixner to do a meeting. After several rather pugnacious sermons, Rowe (over dinner) asked JEM to preach a sermon on the Prodigal Son in Luke 15. After hesitating a minute Meixner said, "Brother Rowe I cannot do it, I have never studied the subject."
Of course not all preachers were guilty of this. However we get a gloomy picture of the state of preaching in Moser's day. It was militant. It was issue oriented. And, if K. C. Moser is to be believed, it was frequently "crossless." There are wonderful exceptions ... Boll was one of them but look how he was castigated for that exception by Hugo McCord no less. The "spirit" of Moser's teaching was cutting against the grain. He became the embodiment of "sissy" preaching.
I began with Harrell's characterization of our being rednecks. I end with an observation by Price Billingsly about preaching in 1920. Billingsly is protesting the education of preachers because that only resulted in the perversion of the true militant gospel. He would rather be a "M A N" in God's sight than have an "M A." He continues,
"But I will hope they will excuse me, VERITABLE RED-NECK and born insurrector [sic] that I am, for inquiring as to just what they intend to do with these degrees ... I am a little doubtful of such equipment making them more effective gospel preachers."